28 Apr 23|Innovation

To succeed in business, we must change the meaning of the word ‘failure’ and that takes courage.

How do we see failure?

If we are to encourage innovation, we have to walk-the-talk.

Netflix's Mark Randolph started seven businesses. Six failed. The seventh almost did.

To succeed in business, we must change the meaning of the word ‘failure’ and that takes courage.

There's a lot of talk, and you could be forgiven for thinking that failure is the new black! But failure isn't a time to sit back and put on the badge of honour, that you have tried and failed. 

Failure isn’t an end.

It is only one step on the path to success and there are many steps required.

From the Wright Brothers to Dyson, Roddick, Elon Musk and Richard Branson, failure or 'mistakes' need to be embraced as part of the Xperience and not punished.

Discover what could happen when mindset is altered, where collideation is encouraged and where failures turn to lessons that lead to success.

I haven't failed. I just found 10,000 ways that won't work.

Thomas Edison

About The Book

Fail fast! We hear it all the time. Who really walks the talk? Entrepreneurs, that’s who. Failure and success are closely intertwined, and if we are lucky, failure leads – and is subsumed by – success. Christina Gerakiteys explores the interplay of failure and success through interviews with seven entrepreneurs – renegades and changemakers from both established and startup companies – who all share the mindset and qualities we know they need to succeed: courage, resilience and determination. These entrepreneurs have learned, sometimes the hard way, that each failure is a step toward success.

The business failures frankly explored in this book are failures that you can learn from, if you so choose. They are the failures the innovation community considers par for the course, even desirable, yet they are the ones entrepreneurs are often crucified for. They are the failures that result in a few entrepreneurs losing their confidence. But some don’t.

Christina Gerakiteys reveals the secrets of those who achieve the breakthroughs, those who “get lucky”,those “overnight successes” that were ten years in the making. These are the ones with the passion, resilience and determination to pick themselves up again after they “fail”.When asked why they stuck at it, they reply, “Because I just knew it would work”.

To learn more or purchase the book for just $29.95 visit the utopiax launchpad

I haven't failed. I just found 10,000 ways that won't work.

Thomas Edison

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