Pip Stocks – The Maven Pip is the founder of BrandHook, an award winning Keynote Speaker and Thought Leader. She often appears on ACA as their retail expert (not developing insight into why neighbours are at war) and offers her opinion in press and radio. She has worked on both agency and client side having started her career in the UK in 1992. She has worked on lot of global brands and helped launch Hugo Boss fragrances into top 5 positions around the world, worked as the Marketing Manager for a Branson start up called Virgin Energy and invigorated Portmans from daggy back suits to workwear re-imagined. BrandHook currently works with Heinz, ANZ, Harris Scarfe, Witchery, SLURPEE, Treasury Wines and iSelect to name a few providing consumer insight and brands strategy.
If there’s one message that day-1 of the Boston Innovation Festival made sure cut through with delegates, it’s that Disruptive Innovation is so much more than simply the act of being disruptive.
There has been an emphasis on the human at the Boston Innovation Festival 2019. The trends are moving away from technology being the star. We are realizing that technology is here to better serve humanity.
A self-confessed nerd, Steve Wozniak built the Apple 2. With his hands. Wozniak’s key note on Day 2 of the Boston Innovation Festival was full of human story. As a young computer nerd all he wanted was to play computer games. And to have fun.